If you are running a website, you probably want to get the most out of it. You want to attract more visitors, convert them into customers, and generate more revenue. But how do you know which products and services are the best ones to offer on your website? How do you decide what to focus on and what to ignore? And how do you measure the impact of your choices on your return on investment (ROI)?
In this blog post, we will share with you some tips and insights on how to prioritise on top performing products and services for higher ROI on websites. We will explain what top performing products and services are, why they are important, how to identify them, and how to optimise them for maximum results. We will also show you some examples of websites that have successfully implemented this strategy and achieved impressive outcomes.
What are top performing products and services?
Top performing products and services are the ones that generate the most value for your website. They are the ones that have the highest demand, the highest conversion rate, the highest customer satisfaction, and the highest profit margin. They are the ones that make your website stand out from the competition and create loyal fans.
Why are top performing products and services important?
Prioritising on top performing products and services is important for several reasons:
- It helps you allocate your resources more efficiently. By focusing on the products and services that bring you the most benefits, you can save time, money, and energy that you would otherwise waste on less profitable or less relevant offerings.
- It helps you improve your user experience. By offering the products and services that your visitors want and need, you can increase their engagement, satisfaction, and retention. You can also reduce bounce rate, cart abandonment, and customer complaints.
- It helps you boost your SEO ranking. By optimising your website for the products and services that have the most search volume, relevance, and authority, you can improve your visibility, traffic, and authority in your niche. You can also benefit from word-of-mouth marketing, social media sharing, and backlinks from other websites.
- It helps you grow your revenue. By maximising your sales potential for the products and services that have the most profit potential, you can increase your income, cash flow, and profitability. You can also leverage upselling, cross-selling, and repeat purchases to generate more value from each customer.
- Familiarity with your high-performing products and services can also be an important factor in building customer loyalty and trust. When customers are familiar with your products and services, they are more likely to feel confident in their purchases and to return to your website for future purchases. By prioritising your high-performing products and services on your website, you can help customers become more familiar with them.
How to identify top performing products and services?
There are different ways to identify top performing products and services for your website. Some of the most common methods are:
- Analyse your website data. You can use tools like Google Analytics, Google Search Console, or other web analytics platforms to track and measure various metrics related to your website performance. Some of the key metrics to look at are: page views, unique visitors, bounce rate, average time on page, conversion rate, revenue per visitor, customer lifetime value, etc. You can also segment your data by product or service category, by source or channel of traffic, by device type or browser type, by location or language, by demographic or psychographic characteristics, etc. This way, you can compare and contrast different aspects of your website performance and identify which products or services perform better than others.
- Conduct market research. You can use tools like Google Trends, Google Keyword Planner, or other keyword research tools to analyse the demand, competition, and trends for different products or services in your niche. You can also use tools like BuzzSumo, SEMrush,or other content analysis tools to analyse the popularity,engagement, and sentiment of different types of content related to your products or services. This way,you can understand what your target audience is looking for,what their pain points are,and what their preferences are.
- Get feedback from your customers. You can use tools like SurveyMonkey,Typeform,or other survey tools to collect feedback from your existing or potential customers.You can ask them questions about their needs,wants,expectations,satisfaction,and loyalty towards your products or services.You can also use tools like Hotjar,Crazy Egg,or other heat map tools to observe how your customers interact with your website.You can see where they click,scroll,hover,and exit.This way,you can identify what attracts their attention,what motivates their actions,and what causes their frustration.
How to optimise top performing products and services?
Once you have identified your top performing products and services,you need to optimise them for maximum results.
Some of the best practices to follow are:
- Highlight them on your homepage: Your homepage is the first impression that your visitors get of your website. You want to make sure that they see what you have to offer right away. You can use banners, carousels, pop-ups, or other visual elements to showcase your top performing products or services on your homepage. You can also use clear and compelling headlines, subheadings, and calls to action to entice your visitors to click and explore more.
- Create dedicated landing pages for them : Landing pages are web pages that are designed to convert visitors into leads or customers.They are focused on a single product or service,and they have a clear and specific goal.You want to create landing pages for your top performing products or services that highlight their benefits,features, and value proposition.You also want to include social proof,testimonials,reviews,or case studies to build trust and credibility.And you want to use persuasive copy,images,videos,or other media to appeal to your visitors’ emotions and logic.
- Optimise them for SEO: SEO stands for search engine optimization,and it is the process of improving your website’s ranking and visibility on search engines like Google or Bing.You want to optimise your top performing products or services for SEO by using relevant and popular keywords in your titles,URLs,headings,meta tags,and content. You also want to use internal and external links to create a strong link structure and authority for your website.And you want to use schema markup,structured data,or other technical elements to enhance your website’s appearance and functionality on search engines.
- Promote them on social media: Social media is a powerful tool to reach and engage with your target audience.You want to promote your top performing products or services on social media by creating and sharing valuable and engaging content that showcases their benefits,features,and value proposition.You also want to use hashtags,mentions,tags,or other social signals to increase your reach and visibility.And you want to encourage your followers,customers,or influencers to share, like, comment, or review your products or services on social media.
Examples of websites that prioritise on top performing products and services
To inspire you, here are some examples of websites that have successfully prioritised on top performing products and services for higher ROI in website:
- Amazon: Amazon is the world’s largest online retailer, and it is known for its customer-centric approach. Amazon prioritises on top performing products and services by using its sophisticated recommendation system, which suggests products and services based on the customer’s browsing history, purchase history, ratings, reviews, and preferences. Amazon also uses its Prime membership program, which offers free shipping, streaming, and other perks, to increase customer loyalty and retention. Amazon also optimises its website for SEO by using keywords, links, and schema markup to rank high on search engines.
- Netflix: Netflix is the world’s leading streaming service, and it is known for its original and exclusive content. Netflix prioritises on top performing products and services by using its advanced algorithm, which personalises the content based on the customer’s viewing history, ratings, reviews, and preferences. Netflix also uses its subscription model, which offers unlimited access to its content library, to increase customer satisfaction and retention. Netflix also optimises its website for SEO by using keywords, links, and structured data to rank high on search engines.
- Airbnb: Airbnb is the world’s largest online marketplace for travel accommodation, and it is known for its unique and diverse offerings. Airbnb prioritises on top performing products and services by using its user-generated content, which showcases the properties, hosts, guests, and experiences on its platform. Airbnb also uses its community model, which fosters trust, connection, and belonging among its users, to increase customer engagement and retention. Airbnb also optimises its website for SEO by using keywords, links, and schema markup to rank high on search engines.
Prioritising on top performing products and services is a smart strategy to increase your ROI on the website. By focusing on the products and services that generate the most value for your website, you can improve your resource allocation, user experience, SEO ranking, and revenue growth.
Do you agree? If not, how would you go on with improving your website?
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