When we have a business, the biggest worry is getting sales.When it is a restaurant, that is not the only worry. Here are some of the things you might need to look into when starting a restaurant and not limited to.
- Restaurant Management
- Enough labor
- Necessary licenses
- How is cooking items & utensils managed daily
- Parking spaces for physical locations
- How to handle the deliveries & reservations
- Revenue Generation
It is absolutely necessary to not forget the sales & the number of customers coming or ordering from the restaurant.Because this is the main factor which determines the growth & sustainability of the business.
Should You Have a Website or Not?
This can be debatable according to your experience as a business owner, but let’s find out why you need one? And what are the perks of having a website for your restaurant?
Website acts as the online identity of your business. You can conveniently include it in your social media pages; Facebook, Instagram,Google My Business, TikTok, Twitter & etc. etc.
This is how your Google My Business Page appears for a user’s search result.
Your customers can simply type in the business name; ex: ‘’Quay Restaurant’’ which gives the immediate result to your business page.
If the customer is still searching for a restaurant online, they will simply type in search terms , ex: restaurants near me or something similar. This results in customer seeing the restaurant with most favorable reviews along with proper SEO optimisations. It help the customer in selecting the ideal restaurant they want to visit or order-in.
Likewise all the social media pages have an option to include your website; which is obviously optional. But does it bring value to have one?
Yes of course it is, especially if the customers you want to reach are completely new and have no idea about your business.
Once they discover you either through a social media post, ad ,a blog, a billboard; which is quite expensive but great if you have the budget or any other marketing method you use to promote your website.
If they are interested, they might actually want to know more about you.
Your cuisine, your history, the ingredients you use, how you stand out, your opening hours, online purchase capability etc.
So what better way to tell who you are to your costumes than having a simple website.
Website as a Digital StoreFront
Digital storefront as the term suggests is the entryway for your restaurant online.
When a new customer is looking for a nearby restaurant online and finds your website, it would be their first entry point to your restaurant even before physically coming to the place.
So it is the best place to create the first impression because it helps you win them over to your restaurant.
If You Create a Direct Online Ordering System, how it can help you boost sales?
The option for people to make reservations & order home deliveries online has become a must have option in 2022.
Because, when the pandemic started in 2019, people’s lifestyles changed massively and the importance of being at home and the convenience & safety mattered to them the most rather than going outside. So even to date, people prefer to order online, keeping going out to a minimum mostly for the convenience.
It is also a good option to have several payment options available for your customers in your website. Because convenience for the customer triumphs in sales.
How to Drive More Traffic to Your Website?
The key is to know your market; who is your ideal customer?
Once you figure that out, the rest is easy as you know what your ideal customers want the most.
Do they prefer to interact in social media or via emails or SMS etc.
Even if you do not have enough data to analyse your customer base, you can always research your profiting competitors and the way they reach out to their customers.
For most of the restaurants,the easiest and fastest way to drive people to your website is using social media such as Facebook,Instagram & Tiktok promoting your services and letting your customers know the convenience of ordering through your website etc.
You can also start a newsletter with latest updates to your restaurant, recipes, customer stories etc.
Blog posting is another way to reach out to newer audiences with trending content & keywords.
Influencer marketing which has become popular with Instagram & tiktok influencers is also a great way to drive traffic to your website & boost up your sales.
You can also use SEO to rank higher in google & other searches with a minimum budget compared to other marketing methods.
Is SEO Really Necessary?
SEO means Search Engine Optimisation. It is a method of improving the quality and quantity of website traffic to your website.
With this digital age & your competitors competing for the spotlight it is essential to get more customers to your business.
SEO to your website means more customers to your website means more sales means more customer engagement means more credibility means more retention along with a great service.
So let me ask you again, is SEO really necessary for your website?
Talk to an Expert
If you are still unsure of having a website to help your restaurant’s growth, it is time you take control and speak to an expert.
Talk to our experts at Webmob Australia
Webmob Australia is a digital service provider with expert Software developers, web developers, UI, UX designers, graphic designers, integration specialists, digital marketers, SEO specialists, technical engineers, project managers, all working together to provide an efficient, unforgettable and quality service to our clients.