What is a Search Engine?
A search engine is a software program used to locate information on the World Wide Web AKA WWW.
It helps people find the information they are looking for online using keywords or phrases. Most accepted examples of search engines are Google, Yahoo!, MSN Search and Tiktok as the latest addition.
Wait, Tiktok as a Search Engine? How does it work?
So when you sign up on tiktok on your phone or in your laptop, you start seeing random videos out of nowhere & also videos of people you follow.
Imagine you are looking for a good place to eat out.
What do you do?
You can ask a friend or check online.
We all normally google everything and get the top picks by the google & with the most reviews.
Let’s try something different this time.
Let;s log in to Tiktok & search for restaurants in [your area] for example let’s try ‘restaurants in Australia’
Then you can see a list of tiktoks from restaurant owners, influencers, customers showcasing restaurant recipes & their prices, locations & their ambiance, vibe and type of crowd who choose their restaurant.
Pro tip: If you have plans to go on tiktok for your business don’t forget to use the popular hashtags in your video to get more reach.
How to drive traffic from Tiktok to your website?
There are several ways you can increase the traffic from tiktok to your website.
- Include website in your tiktok business profile
- Add call to action (CTA) in your bio to visit website
- Be creative with your videos to make your viewers visit the website.
- Create a buzz to make people want to know you
- Use tiktok ads if you have the budget
How can Webmob Australia Help?
Webmob Australia is a digital service provider with expert Software developers, web developers, UI, UX designers, graphic designers, integration specialists, digital marketers, SEO specialists, technical engineers, project managers, all working together to provide an efficient, unforgettable and quality service to our clients.
If majority of your customers are in the social media you share your content in, it is only reasonable that you design your website to match your social media content such as
including follow up blog posts, social media reviews,videos; if you think that this is something you need for your business right now, it is high time you talk to an expert and customise your website your customers would fall in love with.