What is UX Design?
UX or user experience is what a visitor encounters when on your website. An effective UX design helps you ensure the association between your business needs and customer needs.
A great UX design keeps customer satisfaction on top of the mind while asserting your business needs.
To streamline the development of your business needs, UX designers use innovative design tools while ensuring customer satisfaction.
How does the right User Experience help your business?
There are many benefits to getting your user experience right, not just for your website but for your whole business. Knowing your audience and creating content, services & experiences relevant to them is essential for any business.
But let’s talk about the user experience on your website and how beneficial it would be for your business if you got it right.
Improves SEO ranking
As a business owner of this digital age, you would love to be on top of your audience at all times. It is no news that you would love to be on top of google search results when customers search for products and services related to your field.
How UX design helps your SEO AKA Search Engine Optimisation is as follows.
Ranking for top search results is not just about keywords, you will also have to consider having a secure and accessible website, page speed, mobile friendliness, domain authority, optimised content, links, and most importantly user experience.
That is why an effective UX design supports your overall SEO and it should be considered pretty important if you are looking for any sort of online presence for your business long term.
That is also why it is important to receive professional UX design support for your website from UX design experts with years of experience knowing what works and what doesn’t for your business.
Increase website conversions
Did you know?
According to related studies, a well-designed user experience can increase the conversion rate of your website by up to 400%.
You do know that it is not just you who offers your line of products or services to your customers, right?
So it is only natural that your customers choose a website with an easy and attractive user experience when learning, exploring, and purchasing your products & services.
It is a known fact that optimised usability and accessibility of your website have a greater effect overall on customer satisfaction.
Increased conversions mean increased sales mean increased revenue for your business.
That is why your business needs to invest in UX design to have a better online presence.
Creates trust and credibility
If you are new in your market, one of the biggest challenges is establishing credibility and trust around your brand.
Can we trust this business? Is it risky to make a purchase through their website? People often wonder if your brand is new and not known well among the potential customers.
People look for several aspects of a product or a service before making a purchase at all times.
Having a lot of customer reviews & testimonials is a great enhancement for your business, but is that alone enough to make yourself the thumb stopper among your competitors?
What if your website has poor navigation, speed & user experience? Would they feel less compelled to make a purchase or contact your customer support or subscribe to your email list?
The answer is yes, they would have doubts.
That is why having a good user experience is essential not just for your website, but also for all the activities of your business involved with customers.
Save cost & time
As business owners, we all want to reduce costs & save time.
That is why if you are to design a website for your business, the initial stage of your product or service development must be planned along with proper UX design because if you are to restructure it again after the launch, the cost will be huge.
Testing is also an essential part of this process and your products or services can be evaluated through research on a sample group of users.
Also testing the UX design of your website that you use to sell your products or services is inevitably essential when you plan on optimising customer satisfaction and retention for your business.